In our country India, festivals are considered fortunate times to start something good or make investments. There is certain novelty linked with every festival and people tend to make big investments during this period. October heralds the beginning of festive phase in India. Followed by Shrads, Navratras mark the start of celebratory time. Following this, come Dussehra and Diwali the most regarded festivals in India.
As soon as this period starts, real estate sector gets abuzz with activity. This is a perfect time when potential customers plans to invest in properties. It is also an excellent opportunity for developers to boost their sales and most of the developers have come up with interesting schemes, discounts, freebies and attractive plans to increase their sales.
Festivals like Navratras, Dusshehra and Diwali are believed as fortunate occasions in India and people consider these festivals to make new purchases. These are the some of the most valued festivals of our country and people tend to invest big during these occasions. The real estate market also looks positive with builders offering interesting schemes to woo customers at these potential times. With already low policy rates and stable property prices, developers are feeling more optimistic and believe it to be a good start to the festive season. They expect that the reduced interest rates along with the upcoming festive schemes will act like ‘cherry on cake’ and will give the much needed boost to realty sector.
According to Deepak Kapoor, President CREDAI Western UP “During festivals, a large number of people book their properties and most of the developers have lined up several innovative offers to make this period more special for their customers. With positive sentiments floating in the market post festive season, we can expect a win-win situation for both the developers as well as investors.” He further added, “Generally, during this time of the year, the atmosphere and mood of the public is cheerful and outlook is positive. Home buyers will definitely feel encouraged to come and invest in property market with several lucrative schemes offered by the developer’s community.”
Every year developers come up with new offers and schemes, leaving no stone unturned to lure home buyers and availing maximum benefit from festive season. This is actually the time to which developers look for bumper sales. Real estate developers are also banking upon the festival season, as last few months were quite lean for realty sector.
An ace real estate developer, Prateek Group, has announced a bouquet of offers to the home-seekers to make it easier for them to own a home of their choice. The offers are valid for its different projects namely Prateek Grand City, Prateek Stylome and Prateek Edifice. In their township project, Prateek Grand City which is located in Siddharth Vihar, next to Indirapuram NH-24, the group will be giving Hyundai Grand i10 Car, Scooty and Refrigerators through lucky draw. The customers will also be getting a Gift/Gold Voucher with every booking. Moreover, there are attractive all inclusive price and payment plans for the properties in Prateek Grand City. The group has also come up with innovative offers in their other two projects, Prateek Edifice and Prateek Stylome. The group is offering I-phone7 with every booking and attractive all inclusive price and payment plans for the customers of these projects.
Prashant Tiwari, Chairman, Prateek Group shared his views about the upcoming festive season and the schemes they are coming up with. He said, “Festive season is deemed auspicious in our country. In order to add more flavor to the festive season, we have brought offers in three of our projects. We are hopeful that buyers will feel enthusiastic to make new purchases during festive season and so are we to satisfy our customers with such beneficial offers.”
TDI Infratech Ltd., real estate major of North India has brought bouquet of offers in their different properties. Akshay Taneja, MD TDI Infratech Ltd said, “We are happy to announce our festive offers for our customers. In order to make their home buying process more pleasing and blissful we have come up with lucrative deals. In TDI City, Kundli, we are offering a whopping discount of around 15% on BSP (basic sales price). In our other project TDI City Mohali, we are giving different discounts and offers on different properties. For the customers of Tuscan Residency, the price of units has been slashed down to 36 lacs from 40 lacs. In TDI Affordable homes, we are giving a special festival discount of Rs 75000 on booking. Other than this, in both these projects we are also giving wardrobes in all the bedrooms, a modular kitchen, a hob, a chimney and 2 split air conditioners in each unit. In Tuscan Residency, the prices have been slashed down from 50 lacs to 45 lacs along with a modular kitchen, mob and chimney for each unit.”
EROS Group has recently announced festive discount of upto Rs 1Lac in one of their project based in Greater Noida West. Throwing light on the offer, Avneesh Sood, Director, EROS Group said, “As festive season is round the corner, we are gearing up to add more zest to the festivity spirit of our home buyers. Ahead of the festive season we have already applied for completion certificate to GNIDA for our project ‘Eros Sampoornam’ in Greater Noida West which we are expecting to get in hand very soon. We are also offering Navratra discount of one lac on 3BHK apartment besides normal discounts. Home buyers can also take a visit to the actual apartment before buying it. This is to make the buying experience of our customers awesome and there is no question of being misled or get disappointed about the requirements and quality of the house as well.”
Pankaj Goel, Director, Express Builders telling about their group’s festive offer said, “Festive season is the perfect time when potential buyers invest in properties and getting attractive deals adds more to their celebrations. This festive season we have brought an offer in our project Express Zenith which is located in sector-77 Noida. On every booking in this project, we are offering covered parking and 1KVA power back free of cost. This ready to move in project is meticulously designed with spacious and airy homes. We hope our offer will add more sweetness to the festivity spirit of home buyers.”
Saviour Builders Pvt. Ltd. is giving freebies and cash discounts in their project Saviour Park Elite located in Ghaziabad. Sanjay Rastogi, Director Saviour Builders Pvt. Ltd. said, “To make this festive season more enjoyable and fun filled for our customers we have come up with money-spinning offers in our project ‘Saviour Park Elite’ which is strategically located at Mohan Nagar Ghaziabad. For ready to move in units we are providing split A/C and wooden almirah in all the bedrooms, a modular kitchen with chimney and a 15 ltr geyser in master bedroom’s toilet, plus many more discounts. For the bookings on under construction units we will be giving a car worth Rs 3 lacs and other discounts to our customers. Our project is one of the best located properties in Ghaziabad and getting a deal on such a rate with so many added offers will hopefully add more zest to the festive celebration of our customers.”
Many other developers of NCR also have a similar story to tell. Builders are banking upon festive offers for a descent pickup in sales which on the other hand makes it equally beneficial for home buyers as well.
According to Gaurav Gupta, General Secretary CREDAI Raj Nagar Extension, “Developer community is all set to entice potential home buyers with plethora of deals and offers. It is the best time for property buyers to take advantage of such offers and make a descent and profitable purchase. Festive season is round the corner and builders too are ready with attractive offers. We are hopeful that market will bounce back to the right track this festive season.”
Developers of Raj Nagar Extension have also sensed the nerves of buyers and this is the reason that almost all of them are giving exclusive deals to their customers. Market is full of positive sentiments and buyers on the other hand are also in full mood to make their final purchase.
Offers in Raj Nagar Extension:-
Uninav Heights has brought a sound deal for their customers in their project located in Raj Nagar Extension. The project is spread over an area of around 5.5 acres with a total of 7 towers and 798 flats. 280 flats have been delivered in 1st phase and 518 will be delivered in 2nd phase. Mr. Anoop Garg, Director, Uninav Heights said, “In our project Uninav Heights we are giving car parking and club membership worth Rs 3 lacs free of cost to our new customers. As the festive season is approaching, enquiries have also started picking up. We hope that our offer will help our clientele to make a lucrative purchase and also support us to button up new customers.”
S. G. Estates Ltd. in their project SG Grand Grand has brought Property Utsav offering 16 Benefits up to 31st Oct.
VVIP Group has brought festive offer in their project VVIP Addresses. Special offer price of Rs 18.10 lacs for 1BHK, 26.64 lacs for 2 BHK and 39.90 lacs for 3 BHK (All inclusive, registry charges extra) is being offered which is valid up to 11th Oct.
Ajnara India Ltd. is giving away a Honda Activa Scooter on every booking till October 10 in their project Ajnara Integrity.
Ascent Buildtech Pvt. Ltd. will be celebrating their 10th anniversary this festive season and so are they giving anniversary discount up to Rs 10 lacs in their projects Satya VillaDe, Savy Homes, Ascent Arcade & Royal Tower.
Carol Infra in phase 2 of their project River Heights is giving away a Gold Coin on every booking made up to 31st Oct.
Gaursons India Ltd. has brought a referral scheme and giving 21 benefits in their project Gaur Cascades.
Kworld Estates Pvt. Ltd in their project KW Srishti is giving one dependable parking free of cost for bookings made up to 31st Oct.
MCC Developers is giving 21 Benefits totaling up to Rs 11.11 lacs in their project Signature Heights up to 31st Oct.
SCC Builders Pvt. Ltd. is giving special discounts up to 10 lacs in their project SCC Saphire for bookings made till 31st Oct.
Star AMD Realcon in their project Star Rameshwara has come up with discounted Festival Offer price of Rs.2,250/-per Sq. Ft (All Inclusive-Registration charges extra) during Navratra.
Developers in festive seasons are attentive about the demand trend, which usually improves during this period of the year. By coming up with innovative schemes for home buyers, they add more sweetness to the festivity spirit. These offers and schemes not just improve their businesses and sales, but also bring cheers to the customers. Many people hunting for homes wait for this particular time to approach, so that they may make economical purchases and avail maximum benefits. Every year Real Estate sector witnesses positive sentiments flowing in the market during the auspicious times. This year too, market is full of offers and schemes to entice home buyers and most of the developers are ready with their new and innovative schemes to draw more and more customers.