Ahead of festive season, PropTiger.com launches online 4D property festival


In a fresh push to help buyers experience realty online, India’s leading digital real estate platform PropTiger.com has launched the YOHO (Your Home) festival. The weeklong online festival will start on September 17 and offer cutting-edge 4D technology to enable life-like view of properties on sale.
In what can be seen as digital disruption at its best, the 4D view on offer goes one step beyond 3D modelling and provides an interface that enables home buyers to experience the futurelook and feel of homes of their choice with impeccable details and lively animations. Not only will they benefit from a view of the property from all angles, they will also get to experience how the residential units would look at different times of the day — morning, noon or evening — with passage of sunrays and light from different directions.
Backed with an exhaustive range of information on properties, right from details on availability status of apartment units to balcony viewsfrom apartments in residential projects, the event will also facilitate token amount payment for interested buyers for blocking the selected properties.
“A step further in the ongoing internet revolution the world has witnessed in the past decade, the festival is a thumbs-up to the Indian consumer’s readiness to evolve and adopt technology for better and more convenient ways of making big ticket purchases. The sale and purchase of things as dear to people as their homes shows how the modern-day consumer is willing to evolve for a technology driven future,’’ said DhruvAgarwala, CEO, PropTiger.com.
During the weeklong online festival that will close on September 23, PropTiger.com and Makaan.com will showcase residential projects from some of the prominent developers in Gurgaon to bring home buyers the best of deals on their home purchases including cash discounts, free club membership or car parking on purchase of listed properties. The builders participating in the ‘YOHO’ property festival are Ashiana Homes, Umang, Vatika, M3M and ILD and the major projects include ILD Grand, Greens, Grand Centra, VATIKA Floors, Seven Elements, UMANG Winter Hills Delhi, Winter Hills Gurgaon, ASHIANA Center Court, Mulberry and M3M Sierra. The projects in the festival envelope vast range of sizes and housing categories including premium floors, duplex homes and apartments.
Additionally, the 4D feature, enabled for all projects listed in the festival, also shows availability of residential projects in real time and provides a lifelike interface to see the residential towers from all angles. The ‘Unit Plan Comparison’ screen allows users to see the unit plans of shortlisted properties side by side and select the property of their choice.In fact, with this technology, home buyers can take a tour of multiple projects together for better comparison to make it easier for them to find the best deal.
“Home buyers have to painstakingly collect information from both online and offline sources, try and assimilate the information and visualize it to get a holistic picture before making a decision. We started with a simple question – can we design a simple and intuitive interface that provides all the information right from details on a locality to the ‘view as seen from a balcony’ comprehensively at one place and yet is fun to play with? After a lot of ideation, we now have the 4D view to offer,’’ said Ravi Bhushan, Chief Technology Officer, PropTiger.com.
“The 4D view offers its buyers a whole new way to explore, experience and book a flat instantly. Prospective buyers can view the exact view of all the listed properties from anywhere in the world without an actual site-visit. The idea is to empower users with nearly a real view of their would-be homes,” said Agarwala.

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