Online Classifieds Market by Categories and By Source

Online property portals are increasingly becoming the first tool for research on purchasing, selling and leasing different kind of properties such as properties in residential, commercial, industrial and other sectors.

Online Classified Market by Categories (B2B, C2C, Property, Auto, Recruitment) and By Source (Listing and Advertisement) provides a comprehensive analysis of the online classifieds market in Indonesia. The report covers various aspects such as overall size of Indonesia online classifieds market in terms of revenues and other types of online classifieds constituting C2C classifieds, recruitment classifieds, B2B classifieds, property classifieds and auto classifieds. Market segmentation on the basis of product categories, type of listings, revenue source, product categories and market structure is described for each classified type.

This also covers trends and developments; issues and challenges, end user analysis and the various business strategies adopted by major players in Indonesia online classifieds market. The report also covers the competitive landscape of the industry including the competition scenario and comprehensive profile of leading and emerging players operating in the market. The report also includes future outlook and projections for overall Indonesia online classifieds market and classified types.

This helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for both vertical as well horizontal domain classifieds and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Online Classifieds Market
Online classifieds market generated revenues worth billions in 2019 and followed a continuous growth pattern in the outlook period 2020 to 2024. Enormous growth of existing players coupled with new online classified portals in Indonesia has successfully resulted into revenue generation for the country’s online classifieds market. The number of listings in Indonesia online property classifieds were evaluated in 2014 which further increased in the year 2019, showcasing enormous growth. The online classifieds market generated highest revenue in 2019.

Online C2C Classifieds Market
The growth in online C2C classifieds market was estimated in the year 2018. The revenue generation increased 2020. The online C2C classifieds market generated highest revenue worth billions in 2019 majorly due to development of social media, thus increasing its usage.

Based on product category, the market was classified into electronics, automobiles, real estate, furniture, books, fashion and other product categories. The electronics segment contributed to the market with max total number of listings in 2019.

Jakarta region dominated the online C2C classifieds market with ~% of total number of listings in 2017. Based on source of revenue, Indonesia online C2C classifieds market was classified into advertisements and paid listings. The paid listings segment dominated the online C2C classifieds market with revenue share worth ~% in 2016.

Competition scenario in online C2C classifieds market is highly concentrated with presence of major companies such as RET, OLX Indonesia, Locanto Indonesia, Kugli, Adpost and others. OLX is leading with revenue share owning to its aggressive effort to build best user experience, particularly on mobile devices which led to its rapid growth in developing nations like Indonesia.

Online Recruitment Classifieds Market
The online recruitment classifieds market increased 2020. A recruitment classified ad website focuses on recruiters and job seekers majorly focusing on online recruitment.

Based on industry, online recruitment classifieds market was classified into IT/ITES, BPO, real estate, manufacturing, BFSI and other industries. IT/ITES segment dominated the online recruitment classifieds market. Based on cities, online recruitment classifieds market was classified into Jakarta, Tangerang, Kalimantan, Surabaya, Banten, Bandung and other regions. The Jakarta region dominated the online recruitment classifieds market. Based on source of revenue, Indonesia online recruitment classifieds market was classified into recruiters and job seekers. The recruiters segment dominated the online recruitment classifieds market with revenue share worth much in 2017.

Online B2B Classifieds Market
The revenue generation in online B2B classifieds market increased, which was evident from growth rate. Revenue in online B2B classifieds market majorly comprises of subscriptions, advertisements and lead generation.

Based on product categories, online B2B classifieds market was classified into chemicals, dyes & allied products; electronics & electrical goods; building, construction material & civil engineering; industrial and engineering products; medical, pharma & healthcare; grains, dairy & other FMCG and grocery items; apparel clothing & garments; scientific instruments & supplies; packaging material & machines and other categories. The chemicals, dyes and allied products segment dominated the online B2B classifieds market with max of total number of merchants in 2019.

Online Property Classifieds Market
Online property classifieds market generated revenue worth millions, thus registering huge listings in 2019. Online property portals are increasingly becoming the first tool for research on purchasing, selling and leasing different kind of properties such as properties in residential, commercial, industrial and other sectors. Revenue generation in online property classifieds market is derived from lead generation, advertisements and subscription packages which are subscribed by builders or brokers, developers and professional agents.

Online Auto Classifieds Market
Online auto classifieds market generated revenue worth millions and the revenue generation increased in the year 2019. A constant increase was witnessed during this period owning to growing interest of people towards the purchase of second hand vehicles in the country. The used car market in Indonesia was dominated by unorganized players including local used car dealers, car owners and maintenance people, thus contributing towards used car listings in Indonesia online auto classifieds market.

Future Outlook
Online classifieds market is expected to generate revenue worth USD 5 billion by the year ending 2025, thus growing at a 4 year huge CAGR for the projected period 2021-2025.