The report titled “Indonesia Mattress Market by Type (Spring, Latex, Hybrid, Foam), Size (King, Queen, Single Size), by End Users (Residential, Non Residential) and Region – Outlook to 2021” provides a comprehensive analysis of mattresses market in Indonesia. The report focuses on overall market size for mattresses sold in Indonesia, market segmentation by size of mattress (king size, queen size, single size and others), by type of mattress (spring, latex, foam and others), by market structure (organized and unorganized sector), by urban and rural demand, by regional demand (Jakarta, Bali, Surabaya and others), by mode of distribution (retail, direct and online) and by end user (residential and non-residential sector). The report also covers company profile of major players, competition scenario; trade scenario; decision making parameters, trends and developments and issues and challenges. The report concludes with porter five forces analysis, market projection for future and analyst recommendations highlighting the major opportunities and cautions.
Market Size for Mattresses in Indonesia
The revenue from sale of mattresses was estimated at USD ~ million in 2011, thus generating sales volume of ~ units and exhibiting a five year CAGR of ~% for revenues and ~% for sales volume during 2011 to 2016. The market for sales witnessed a positive trend in the country as the sales volume increased to ~ units, thus generating revenue worth USD ~ million in 2016. These revenues were derived from both residential and non-residential sales.
Indonesia Mattress Market Segmentation
By Size of Mattress
The king size segment dominated the mattress market with volume share of ~% in 2016 owning to rising number of hotel beds which is one of major factors responsible for increase in demand for king size mattresses in Indonesia. The consumer class for king size mattresses represent the upper middle class and the higher class customers and hotels that offer premium suites in their accommodation facility. Whereas queen size, single size and other mattress sizes segment were witnessed to generate ~%, ~% and ~% volume shares respectively in Indonesia mattress market in 2016.
By Type of Mattress
Based on type of mattresses, Indonesia mattress market was classified into spring, latex, hybrid, foam and other mattresses. Spring mattress segment contributed revenue share of ~% in 2016. Rising awareness among the people regarding the role of a mattress in maintaining a proper health and for a good sleep augmented the sales of spring mattress. Whereas latex, hybrid, foam and other mattress segment were witnessed to generate ~%, ~%, ~% and ~% revenue shares respectively in Indonesia mattress market in 2016.
By Urban and Rural Demand
The demand for mattresses in urban areas dominated the Indonesia mattress market with revenue share worth ~% in 2016. It is a result of increasing number of hotels and hospitals in the urban areas, people’s attraction towards luxury style of living and other related factors that influence a household in buying a mattress. Owing to the factors such as rising urban population, increasing disposable income of the people living in urban areas and increasing consumer spending on household products, the share of urban market is expected to plunge higher in the future. The revenue generated from the sale of mattresses in the rural area displayed a very low rate of ~% in the overall mattress market.
By Regional Demand
Jakarta region held the highest share in the market in 2016 which was of ~% of the overall mattress market with revenue of USD ~ million. Bali region contributed a share of ~% in the overall revenue of the Indonesian mattress market during 2016. Surabaya and other regions collectively held the remaining revenue share of ~% generating revenue of USD ~ million in 2016.
By Mode of Distribution
Retail segment dominated the mattress market with revenue share of ~% in 2016. Retail distribution represents the sale of mattresses through exclusive brand outlets and multi-brand retail outlets to the residential customers. On the other hand, direct distribution channel followed retail segment with revenue share of ~% in 2016. Whereas online distribution system captured the remaining revenue share worth ~% in Indonesia mattress market in 2016.
Future Outlook to Indonesia Mattress Market
Over the forecast period of four years from 2017 to 2021, Indonesia mattress market will prepare itself to meet the future demand expected from substantial investment proposed in key segments such as residential housing and institutional sector including hospitals, hotels and college hostels. Increasing consumer expenditure coupled with rising awareness among the people regarding sound sleep quality are going to increase the demand for mattresses in near future. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality; one of the major driving forces which is expected to create demand for premium mattresses in the country.
Mattress manufacturers are planning to increase their production budget in order to produce technologically advanced mattresses in comparison with traditional cotton filled mattresses. Inclusion of online retailing as a part of distribution channel is expected to set an opportunity for the mattress companies to increase the number of customers and ensure a wider reach. Entry of international players such as, Tempur and others to the market are some of the major driving forces which are expected to generate revenue worth USD ~ million in the year ending 2021, thus growing at a CAGR of ~% over the forecast period of four years from 2017 to 2021 in Indonesia mattress market.
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Ankur Gupta, Head Marketing & Communications