Unlike a space agency’s astronaut selection process, Mars mission to be limited to those who can afford it, basically thou’s own breed. In that sense, Musk’s colonization plan looks a lot like joining a country club or gated community – or any other model of private access to space for those same money market mutants sitting on bumps of sucked capital base. Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos.. On day three of the mission to rescue the Wild Boars, the youth soccer team that was trapped inside a system of flooded caves in Thailand, Elon Musk arrived on the scene, flanked by a team of engineers from Tesla, SpaceX, and Boring Company, his tunnel-construction venture.
Live example of Martian Capitalism: Idea was relatively simple – what if offices, but disruption? Essentially a company buys some expensive real estate in the world – in some expensive cities of the world – and gives them a nice millennial once-over. You know the look: modern furniture, clean lines, blinding white natural night, hardwood, open floor plan, succulents, alexa bots, kombucha, hovering drones, plasma windows, revolting neoliberal work ethic sloganeering like “Rise and Grind” and “Do What You Love,7G” everywhere. Then spend a ton on marketing, believing as destined to rake in a rentier’s ransom from freelancers, gig workers, and “small business owners” with a keen eye for start-ups – hey, why not build your tenuous bubble on a whole bunch of other smaller, even more tenuous bubbles? The $47 billion WeWork implosion is proof that the rich are the biggest suckers of all.
New York: PublicAffairs, 2018 / Jacobinmag.com