Social Media is important to build image, increase customers and manage reputations. Google, Instagram, YouTube, LinkedIn, Facebook, Twitter etc. are various channels which are used to promote products or services. SMEs should design practical strategy to promote a business, a brand, a concept, an idea, a product or a service – while lowering expenses.
With global internet usage accelerating, social media remains deeply embedded into lives of many online users. Approximately 4 billion+ users are now online, and social media consistently dominates as most visited websites. Some growth hacks you need to have in your media strategy to maintain success post 2020 (Twitter & Facebook):
On Twitter: Post frequently, then post again.
500 million+ tweets are sent every day – and with how easy it is to post and scroll through the feed, you’ll risk tweets getting lost in the shuffle if you aren’t careful. If you’re promoting a piece of content, tweeting just once a day isn’t enough.
Good practice dictates tweeting at least five times a day. You can spread this out by splitting the promotions for each half-day as well: two or three in the morning and two or more in the afternoon. This covers your bases and improves the chances your content will be seen by those who haven’t checked their feeds in a while.
For example, write different tweets with call-to-action link when tweeting about events. This means more people see their tweets at different times, they are directed to click on the same CTA, and there is less risk of the same person seeing the exact same content multiple times. Hire a team of professionals that deliver digital marketing services to meet the needs of your website, industry, target audience and online marketing goals. Do activities of social networking sites, social news, social broadcasting, blog designing, updating blogs, posting article and publishing press releases.
Add in-line images to tweets.
The most effective Twitter growth hacks isn’t much of a hack at all — it’s a simple change that makes a world of difference. Adding in-line images to Tweets instead of just a link preview or bit of text can increase retweets by 150% and favourites by 89%.
Considering how often you need to tweet, that seems like a lot of content to produce. Not so! When doing cross-platform marketing promotions and sharing the same piece of content to multiple social media websites, prepare in advance by optimizing images for each network. Twitter’s minimum size for in-stream photos is 440×220 pixels, with a maximum at 1024×512. Create variations for all images with these proportions.
Be part of the conversation.
All social media thrives on conversation. Being responsive goes a long way in terms of customer service – 60% of users expect a response to their tweets within an hour, and their opinion of you and your brand will soar if their concerns get resolved. Being open to feedback is essential, so approach all inquiries with a friendly and helpful tone.
In addition to customer service, joining discussions around significant events highlight your brand’s awareness of the world around it. Advertising chances get kicked up a notch during these events as well: Twitter Ads during live events are 11% more effective at stimulating engagement.
Expand your network.
Simplest of growth hacks for expanding followers is to expand your own network – by researching who to follow. Some top influencers in all kinds of industries are on Twitter, so engaging with their tweets – and the tweets of their followers – can give you a leg up in terms of impressions and reach.
For example, regularly retweets posts by users who mention any of the shows they’re currently promoting. They can range from tweets from famous celebrities or ordinary users whose posts earn a substantial amount of likes and retweets on their own.
On Facebook: Don’t keep hard-selling
Facebook is, first and foremost, a digital ecosystem designed for human interactions. Even after the brands and businesses came in, the marketing tool’s priority remains the same – give its users the best personal experience possible. And as Facebook evolved, so has its audience. People are much smarter about the information they digest, so pushing sales talks and product features on social media are not going to cut it anymore.
It’s all about storytelling – establishing authenticity through content that is relevant, relatable, and personal. Instead of publishing posts that revolve around what your product or service is about, focus more on how it helps your audience and why it serves a purpose. Show your market that you deeply understand their needs and it is the very foundation of who you are as a brand. Make them the hero of the narrative, so you can pull your market in without resorting to product pushing.
Don’t address negative feedback?
Being able to communicate directly with your audience is both a gift and a curse that comes with digital marketing. While it’s easy to celebrate good feedback, ignoring, hiding, or deleting negative reviews can lead to a downfall you’ll find difficult to recover from. Irate customers, after all, are still customers; and they should be given equal if not more attention.
For us, the best way to approach this specific situation is simple acknowledgement. Address the glaring social media review with a helpful response. Understand and evaluate the cause of concern and provide a solution or compromise with sincere sympathy. Be specific, the last thing you want to offer an already escalated client are canned responses and templated fixes. By dealing with it directly, you’re giving the client a chance to see you in a better light while also showing the public how you handle unpleasant situations with grace.
Don’t target a broad audience
Biggest advantage of an online marketing strategy over traditional is reach. If you are treating digital platforms the way you do TV, radio, or print, then you are wasting money and resources. You are not exactly maximizing your efforts with a wide audience because it almost always yields lower ROI; besides, mass marketing requires huge investments.
One of the reasons companies are starting to significantly invest is the fact that it allows for a more targeted reach. The ad capabilities will amaze you – you can target based on demographics, but more importantly, based on psychographics. A narrow market that’s interest-based, while smaller in size, usually boasts of higher conversion rates. You can even target based on the existing market data you have through what is called a Lookalike audience. Always remember to utilize the available online marketing tools you have to its full potential.
Do not rely on templated ad copies and creatives
Doing marketing is a task not for the faint-hearted. It takes time to strategize and execute, so if you’re opting for a shortcut, it’s not going to be as efficient as you would hope. Publishing anything that’s even remotely generic can rob you of the opportunity to get relevant results – whether that’s in the form of clicks, likes, or shares. In crowded platforms, being characterless is a surefire way to fade into the background.
Optimize your ads – from top to bottom, copy to design. Customize your marketing strategy by taking into consideration factors such as placement and device. More importantly, craft it to fit your target market’s preference. What sort of message would speak to them? What design style would entice them to take action? Running an A/B test campaign will also be a good source of insightful market data especially if you’re just starting out your business. If you don’t have time or an in-house team, then you may want to entrust it to a good and highly experienced ad agency.
Track performance metrics
Your marketing efforts are fruitless if you just keep implementing strategies without deep-diving into data. What if your campaign isn’t working? Refusing to track performance can lead to unnecessary costs and missed opportunities. It’s like arming yourself with a knife, not knowing you’re about to get into a gunfight . If you’re spending that much energy conceptualizing campaigns, it’s only smart to know if it’s time well spent.
Exploit analytics and reporting tools. You can easily get data as basic as your page’s vanity metrics and market demographics to something as in-depth as content engagement and conversions. Gathering and evaluating results is a fool-proof learning strategy that will help you determine the next move to make in order to continuously improve how you approach your campaigns in relation to ROI.
Computational propaganda does not simply aim to make unpopular opinions appear to be more popular in social media conversation, it silences and splinters under-represented groups integral to the functioning of democracy. It is important to quantify the magnitude of disinformation and bot-driven trolling, but to truly understand the repercussions on the democratic process we must also focus on the detrimental effects these tactics have on particular social groups and citizens.
New user tools must allow for greater control with regard to harassing and derogatory messaging – beyond muting, blocking, reporting, and unfollowing. We need strong counter-responses to onslaughts of trolling due to doxing, and other targeted attacks.