Increasing focus on indoor theme parks and family edutainment centers coupled with the strategic location of theme parks in the country have aided the growth in revenues of Qatar Theme Parks.
The report titled “Qatar Theme Park Market Outlook to 2021 – Development of Theme Park Resorts and Edutainment Centers to Foster Future Growth” by Ken Research suggested a CAGR of 9.1% in terms of revenues by 2021 with major theme parks including Gondolania Theme Park, City Center Theme Park and Circus Land will continue to dominate this space.
Qatar’s economy is primarily dependent on its natural resources of petroleum and natural gas, which accounts for approximately 60% of the country’s GDP. It is estimated that Qatar holds reserves of up to 15 billion barrels of oil and has the world’s third largest natural gas reserves. However, Qatar has begun to encourage private investment and diversify into allied sectors including leisure and entertainment due to the rising growth in tourist in the country. A few theme parks including Jungle Zone in Hyatt Plaza have been renovated and re-launched to increase number of theme park visitors, improve safety standards and effectively cater to their desired target audience through technologically advanced rides and attractions. Industry insight has indicated that majority of theme parks operators have developed rides and attractions that cater to children below the age of 18 years. Qatar is following the UAE’s footsteps by introducing indoor theme parks that meet changing customer preferences.
Companies are coming out with unique offerings and new ideas are being implemented within theme parks to increase annual visitors. The latest trend involves setting up spa resorts within amusement and water parks to tap the growing tourism in the country. In addition, companies have also introduced edutainment parks, which provide kids an array of educative activities and attractions coupled with fun and games. Industry insight has indicated that children are more inclined towards themed rides and attractions involving famous cartoon characters and animated movies, while parents have indicated a growing preference towards edutainment theme parks.
Ankur Gupta, Head Marketing & Communications